SGMC Health has been honored with a Gold VIDDY Award for its commercial, “SGMC Health Berrien is Here for You,” in the Health & Wellness Commercial category. This recognition celebrates SGMC Health’s commitment to creative excellence in video production and storytelling.
The VIDDY Awards, formerly known as the Videographer Awards, announced winners for its 2025 international competition, which recognizes outstanding achievement in video and digital production. This year’s competition drew more than 2,500 entries from across the United States, Canada, and 22 other countries. Winners represent the highest standards in the industry, ranging from major networks to local agencies and independent creators.
The Gold Award is presented to projects that exceed industry standards, showcasing exceptional creativity and execution. The VIDDY Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization of thousands of marketing, communication, advertising, and media professionals.
The award-winning video, produced by then Ascend Strategy + Design (now Instrumental Group), highlights the milestone expansion of SGMC Health Berrien with the opening of a new $15 million Emergency Department in Nashville, Georgia, last year. This landmark project replaced the original four-room emergency department with a modern nine-room facility featuring larger trauma and specialty care rooms, advanced monitoring systems, and improved support spaces. As many rural hospitals close, SGMC Health Berrien continues to thrive, ensuring access to high-quality emergency care for the communities it serves.
“Every decision we make is guided by the needs of our community,” said Erika Bennett, Vice President of Marketing & Brand Experience. “This video tells the story of how SGMC Health is investing in those needs and ensuring access to emergency care for generations to come. Our goal was to capture the heart of this expansion and its impact on rural health care, and we are honored to see that effort recognized on an international stage.”
Watch the award-winning video and learn more about the services offered at SGMC Health Berrien by visiting sgmc.org/berrien.