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Bennett Named SGMC Director of Marketing and Brand Experience

Posted on: October 23rd, 2023

South Georgia Medical Center is pleased to announce the promotion of Erika Bennett to Director of Marketing and Brand Experience. 

Bennett has served as the Director of Marketing for the past 5 years and has been with SGMC for more than a decade. In this expanded role, she will be responsible for enhancing the overall brand experience across the health system. This includes the health system’s brand identity and positioning, ensuring consistent messaging, voice, and visual components across all campuses, facilities, channels, and touchpoints. 

“I have had the pleasure of watching SGMC evolve over the years to become a regional health system and destination for care,” shared Bennett. “I look forward to working with our remarkable teams to enhance access and the overall experience for those who call on us for care.” 

Additionally, Bennett will work with service line and operational leaders to establish and maintain a high-quality, high-touch experience across various stages in a patient’s journey. 

Erika received her bachelor’s degree in Communications with an emphasis in Public Relations from Valdosta State University. She is a member of the Public Relations Society of America and the Georgia Society for Healthcare Marketing and Public Relations. 

Erika is married to Austin, and they have two sons, Bridges and Brody.